Latest News From Jeanne

THE ROOT OF JOY IS GRATEFULNESS...

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A Remarkable Year?

I liken our 6th birthday to being awarded 2nd runner up. Sure it’s something, it’s just not…remarkable. I mean, 5 years in business felt like a landmark, but six? Six is just…six. My husband of 18 years and I split this past year. Now, that’s something remarkable. Significant. Life-changing. Personally, my year was remarkable. Professionally, honestly, it […]

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Cookies and Care

A Lesson in Creativity and Care

Stories>Numbers Don’t tell my bookkeeper. I’m supposed to be pulling some numbers together for her. There is a long list of things I’d rather do than crunch numbers, so I will tell you this story instead: Things were busy in May for us in the CookieText kitchen, so this story has been on hold for […]

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Ruined Cookie Dough

Cookies and Contempt: A Bad Week

Between a huge ruined batch of chocolate chip cookie dough, a chronically late employee, and no air conditioning, we simply couldn’t catch a break last week. Things I already knew: There is a HUGE difference between Baking Soda and Baking Powder. It’s not the heat, it’s the humidity. Most teenagers could sleep until noon if […]

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Many round cookies with vibrant logo

The Summer Slowdown

The Summer Slowdown It’s July. Our slow time. My hands stop moving and my brain begins to operate on overdrive: Why is it slow? We need consistency? What’s the magic bullet that’s going to make this business boom? Am I doing all I can? I have to be more organized. I’ll try ____ kind of […]

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Little wooden Knife

Socks as a Centerpiece and a Knife in the Box

Decorating 101 I had a nice glass and iron candle holder in the center of the kitchen table. There was a pretty blue candle in it that pulled in the colors of the nearby furnishings. Now there is a basket of socks. My three teenage sons shower and then dress each morning in their respective […]

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Influence other shoppers

Inspiration and Influence

Forgive the manner of solicitation, it’s my speculation that the #hamildocPBS has got me wrought with inspiration and I’m inclined to write in rap and rhyme. I try not to be an imposition I hope you understand this vision that blinds me into asking for your help. I’m needing your opinion to influence the decision of […]

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A Change at Cookie Text

“Ain’t nothin’ gonna break my stride, nobody gonna slow me down, I got to keep on movin’,” that’s a pretty accurate description about how I feel about Cookie Text right now. Though if you know that song reference, you’ve just revealed that you are as old as I am. For those that are unfamiliar with […]

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CookieText Shop Local

Why Coupons are so 2013…

When we launched CookieText.com in 2011, we sent out discounts and coupons with almost every email. Like most people that start a business or introduce a product, we wanted to sell our stuff. We wanted people to try our stuff. We wanted people to like our stuff. When you’re just starting out it seems like […]

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Jeanne Fiocca, Peninsula Women's Network 2014 Networker of the Year

CookieText’s Guide to Launching Your Business

Though I concede that I’ve not yet built a Mrs. Fields-type cookie empire, I have learned a lot about small business in the four years since I launched CookieText. Since most of the wisdom out there comes from what seem to be unreachable big-wigs, I thought I’d give you the from ‘someone you might know’ perspective […]

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Jeanne Fiocca Teri Beck, and Grandma Mayer

Some People are Meant to be Connected

It Started with a Dream The dream of a little cookie business. And the need for a website. When I was very young my parents had some very good friends…Mr. and Mrs. Mayer lived in what is known as the Fox Hill section of Hampton…long before Willow Oaks Mall or Barron Elementary. Barron sits on some […]

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Don't forget the Cookie Text sprinkles

What’s New at CookieText.com

Streamlined Ordering and Checkout With featured products on the front page you can start shopping immediately. One-click and you are on your way to personalizing your CookieText® for your special someone. From browsing the shop, to ordering and checkout, we’ve improved the shopping experience from start to finish. The site is mobile responsive and optimized […]

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Cookie Text loves Freakonomics Radio

Podcasts for Small Business Success

Listen and Learn I’ve wondered from time to time how our small business has been able to find success when so many other’s fail. A recent session in my headphones taught me about what I’ve decided to call the CookieText advantage. I just discovered Podcasts. For those that don’t know, they are essentially radio shows […]

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